My friends at instructables and woodworking magazines are always amazed at my passion for woodworking. They ask, “what is it you do?” Well, I like to tell them. I work out of my own personal garage (so simple), and I have a small shop in the basement.
I am not rich, not exactly a million dollars, but I am not poor either, by the way. My net worth is only slightly more than one hundred dollars, but I have several thousand dollars in cash and savings. Most of my stock is in my garage, stored there from when I first got the kits, and even when I bought my first tool set. But my “net worth” is mostly in woodworking, and I have been trying to get into media marketing for the past year, but it just has never worked out. Media jobs pay far less per hour than woodworking, so I was discouraged from pursuing that as well.
Anyway, when I finally got around to learning some of the basics of media marketing, I discovered that I actually enjoyed it. Even if I never planned to become a “media marketer,” I have enjoyed learning about all of the different media jobs available, including woodworking. It wasn’t even that I like working with wood, because some of the tools needed for such tasks are delicate.
But now that I have some experience under my belt, I have realized that I should become more actively involved in woodworking. I know enough to make simple tools, like router bits and chisels, and I have enough knowledge about marketing and promotion of my woodworking web sites to build a little blog. The money isn’t coming in yet, but it is all going to start coming in once I have a steady flow of new visitors to my woodworking websites. And when that happens, I can invest a little bit of my income into advertising, which will eventually bring in the money that I need to buy my tools and get myself out of the net worth hole. That means that I am going to have to work on my marketing skills, even though I really enjoy woodworking.
But my real passion is video production, so I have started learning how to produce short video clips that will hopefully go viral across the internet. It will probably end up on my MySpace or Facebook page, because it’s funny when the video comes out before it’s ever put on YouTube. But you know what? People are actually paying me to make them. And I have learned a little bit about what YouTube is all about, so I think I’m going to be able to make videos that captivate a little bit of attention and help me earn a little bit of cash, which would be a plus for me, considering that I have not been making any money on my woodworking websites.
So here’s the deal. I want people to think that I am a little bit of a “legitimate” woodworking guru, but I have to let them in on the secret first. Because if I don’t, they are going to think I am some kind of a phony. So instead, I am going to give them a hint that I have something in store for them on youtube.
See, I posted one of my latest woodworking videos on YouTube a while back and I was pretty surprised with the results. The views to my video jumped by a hundredfold and the subscribers to that video are growing by the dozens. So I have realized that a little bit of stupid goes a long way on the internet and people are actually buying my products, even though they could have easily gone to my woodworking websites. That is the power of the web.
If you haven’t noticed yet, I am now getting a ton more traffic than usual from YouTube. It all ties into my online woodworking tutorials. When I uploaded the video about my portable lathe, the second video I uploaded got immediately shared and viewed. Those videos are now getting over 30 thousand views and I can tell you that they are the reason why I am still doing this woodworking for mere mortals thing. People will always need woodworking tutorials no matter how much the internet grows, because people need information.
If you are reading this, then that is most likely the same thing. You need woodworking tutorials so that you can get the information you need in order to become better at woodworking. The world of woodworking has become huge because of the internet. So don’t miss out on a chance to capture a piece of the worldwide woodworking pie.
All you have to do is visit the official website of your favorite woodworking company. If they don’t have any woodworking videos uploaded, I would be very surprised because this happens a lot. You will also be able to access woodworking blogs which are like forums but with woodworking news posted to it.